Book [PDF] The Storytelling Edge Full Download Free

The Storytelling Edge

Author : Shane Snow
Publisher : John Wiley & Sons
Release Date : 2018-01-11
ISBN 10 : 9781119483403
Pages : 208 pages
Rating : 4.8/5 (49 downloads)

Download The Storytelling Edge in PDF Full Online Free by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

The Storytelling Edge

Author : Shane Snow
Publisher : John Wiley & Sons
Release Date : 2018-02-13
ISBN 10 : 9781119483359
Pages : 208 pages
Rating : 4.8/5 (352 downloads)

Download The Storytelling Edge in PDF Full Online Free by Shane Snow and published by John Wiley & Sons. This book was released on 2018-02-13 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

The Edge of Christendom on the Early Modern Stage

Author : Lisa Hopkins
Publisher : Walter de Gruyter GmbH & Co KG
Release Date : 2022-03-07
ISBN 10 : 9781501514173
Pages : 258 pages
Rating : 4.1/5 (172 downloads)

Download The Edge of Christendom on the Early Modern Stage in PDF Full Online Free by Lisa Hopkins and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the sixteenth and seventeenth centuries, the edges of Europe were under pressure from the Ottoman Turks. This book explores how Shakespeare and his contemporaries represented places where Christians came up against Turks, including Malta, Tunis, Hungary, and Armenia. Some forms of Christianity itself might seem alien, so the book also considers the interface between traditional Catholicism, new forms of Protestantism, and Greek and Russian orthodoxy. But it also finds that the concept of Christendom was under threat in other places, some much nearer to home. Edges of Christendom could be found in areas that were or had been pagan, such as Rome itself and the Danelaw, which once covered northern England; they could even be found in English homes and gardens, where imported foreign flowers and exotic new ingredients challenged the concept of what was native and natural.

The Moral of the Story

Author : John H. Lockwood
Publisher : Universal-Publishers
Release Date : 1999
ISBN 10 : 9781581120387
Pages : 120 pages
Rating : 4.2/5 (389 downloads)

Download The Moral of the Story in PDF Full Online Free by John H. Lockwood and published by Universal-Publishers. This book was released on 1999 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problem this project attempts to solve is to develop a workable moral education in light of the clash between religious forms of moral education and U.S. Supreme Court decisions concerning them. The concept of story and storytelling has been suggested as a unifying focus for disparate prescriptions for moral education. Several recent approaches to moral storytelling have been proposed. The approaches of William Bennett, Nel Noddings, and Herbert Kohl are among those which have attempted to combine moral education and storytelling within the last decade. Bennett is identified with other theorists whose primary concern is the moral content of a story. Noddings is identified as a process theorist, whose primary concern is the process of moral storytelling, not the content. Kohl is identified as a reflection theorist, whose approach challenges tradition in the hope of creating a more moral society. Each one of these three approaches attempts to provide a comprehensive program of moral education, but they fall short of that goal. The purpose of this project, then, is to construct a storytelling moral education program that improves upon earlier approaches. Using the three levels of moral thinking posited by R.M. Hare, a three-level approach to moral storytelling is proposed. The intuitive, critical, and meta-ethical levels of moral thinking that Hare refers to are used to frame a new, three-level, approach to moral storytelling. The three-level approach combines content, process, and reflection into a unified prescription for moral education. Thus, a more comprehensive plan for moral education through storytelling is developed, one that respects traditional forms of moral education while remaining within the parameters set by the U.S. Supreme Court.

Storytelling in World Cinemas, Volume 1

Author : Lina Khatib
Publisher : Columbia University Press
Release Date : 2012-04-24
ISBN 10 : 9780231162050
Pages : 226 pages
Rating : 4.6/5 (57 downloads)

Download Storytelling in World Cinemas, Volume 1 in PDF Full Online Free by Lina Khatib and published by Columbia University Press. This book was released on 2012-04-24 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Storytelling in World Cinemas, Vol. 2: Contexts addresses the questions of what and why particular stories are told in films around the world, both in terms of the forms of storytelling used, and of the political, religious, historical, and social contexts informing cinematic storytelling. Drawing on films from all five continents, the book approaches storytelling from a cultural/historical multidisciplinary perspective, focusing on the influence of cultural politics, postcolonialism, women's social and cultural positions, and religious contexts on film stories."-Publisher website.

Dido's Daughters

Author : Margaret W. Ferguson
Publisher : University of Chicago Press
Release Date : 2003-01-15
ISBN 10 : 0226243117
Pages : 530 pages
Rating : 4.2/5 (243 downloads)

Download Dido's Daughters in PDF Full Online Free by Margaret W. Ferguson and published by University of Chicago Press. This book was released on 2003-01-15 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our common definition of literacy is the ability to read and write in one language. Margaret Ferguson reveals in this text that this is inadequate, because it fails to help understand heated conflicts over literature during the emergence of print culture.

Stepping Off the Edge

Author : Anne McConnell
Publisher : Deep Vellum Publishing
Release Date : 2021-03-09
ISBN 10 : 9781628973792
Pages : pages
Rating : 4.7/5 (79 downloads)

Download Stepping Off the Edge in PDF Full Online Free by Anne McConnell and published by Deep Vellum Publishing. This book was released on 2021-03-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Stepping Off the Edge addresses the question of literary edges and endings in contemporary works of literature from France, the United States, Canada, and Latin America. The book includes discussion of works by nine different authors, including Anne Carson, Marie NDiaye, Paul Auster, and César Aira. It considers the way that specific texts identify and interrogate textual boundaries, and also draw attention to questions of closure. Each of these texts also reflects on the way we experience and write about edges and endings in our lives.

European Visions

Author : Janelle Blankenship
Publisher : transcript Verlag
Release Date : 2015-07-31
ISBN 10 : 9783839418185
Pages : 416 pages
Rating : 4.1/5 (186 downloads)

Download European Visions in PDF Full Online Free by Janelle Blankenship and published by transcript Verlag. This book was released on 2015-07-31 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the challenges cinemas in small European countries have faced since 1989. It explores how notions of scale and »small cinemas« relate to questions of territory, transnational media flows, and globalization. Employing a variety of approaches from industry analysis to Deleuze & Guattari's concept of the »minor«, contributions address the relationship of small cinemas to Hollywood, the role of history and memory, and the politics of place in post-Socialist cinemas.

Interactive Storytelling

Author : Anne-Gwenn Bosser
Publisher : Springer Nature
Release Date : 2020-10-26
ISBN 10 : 9783030625160
Pages : 366 pages
Rating : 4.2/5 (168 downloads)

Download Interactive Storytelling in PDF Full Online Free by Anne-Gwenn Bosser and published by Springer Nature. This book was released on 2020-10-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 13th International Conference on Interactive Digital Storytelling, ICIDS 2020, held in Bournemouth, UK, in November 2020. The 15 full papers and 8 short papers presented together with 5 posters, were carefully reviewed and selected from 70 submissions. The conference offers topics in game narrative and interactive storytelling, including the theoretical, technological, and applied design practices, narrative systems, storytelling technology, and humanities-inspired theoretical inquiry, empirical research and artistic expression.

Why Art Matters

Author : Alastair Gordon
Publisher : Inter-Varsity Press
Release Date : 2021-06-17
ISBN 10 : 9781789742374
Pages : 126 pages
Rating : 4.4/5 (374 downloads)

Download Why Art Matters in PDF Full Online Free by Alastair Gordon and published by Inter-Varsity Press. This book was released on 2021-06-17 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of turmoil, art matters more than ever. Art can bring about political action, even social revolution. Art reminds us of the things that really matter. It lifts our eyes to eternity and show us the importance of the here and now. With illustration from contemporary art and reference to theatre and film, this book shows the importance of art for all, not just the professionals. Creativity helps humans to flourish and reflects the character of a creative God. This is a book to return to time and again for inspiration and encouragement. Illustrated by author Alastair Gordon, Why Art Matters encourages us to embrace creativity at home, church, in play and professionally in the creative arts and industries.

Managing Event Information

Author : Amarnath Gupta
Publisher : Morgan & Claypool Publishers
Release Date : 2011
ISBN 10 : 9781608453511
Pages : 127 pages
Rating : 4.5/5 (51 downloads)

Download Managing Event Information in PDF Full Online Free by Amarnath Gupta and published by Morgan & Claypool Publishers. This book was released on 2011 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of citizen reporting, smart mobile devices, and social media, an increasing number of people are beginning to generate information about events they observe and participate in. A significant fraction of this information contains multimedia data to share the experience with their audience. A systematic information modeling and management framework is necessary to capture this widely heterogeneous, schemaless, potentially humongous information produced by many different people. This book is an attempt to examine the modeling, storage, querying, and applications of such an event management system in a holistic manner. It uses a semantic-web style graph-based view of events, and shows how this event model, together with its query facility, can be used toward emerging applications like semi-automated storytelling. Table of Contents: Introduction / Event Data Models / Implementing an Event Data Model / Querying Events / Storytelling with Events / An Emerging Application / Conclusion

Christ Child

Author : Stephen J. Davis
Publisher : Yale University Press
Release Date : 2014-05-13
ISBN 10 : 9780300149456
Pages : 429 pages
Rating : 4.4/5 (45 downloads)

Download Christ Child in PDF Full Online Free by Stephen J. Davis and published by Yale University Press. This book was released on 2014-05-13 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little is known about the early childhood of Jesus Christ. But in the decades after his death, stories began circulating about his origins. One collection of such tales was the so-called Infancy Gospel of Thomas, known in antiquity as the Paidika or “Childhood Deeds” of Jesus. In it, Jesus not only performs miracles while at play (such as turning clay birds into live sparrows) but also gets enmeshed in a series of interpersonal conflicts and curses to death children and teachers who rub him the wrong way. How would early readers have made sense of this young Jesus? In this highly innovative book, Stephen Davis draws on current theories about how human communities construe the past to answer this question. He explores how ancient readers would have used texts, images, places, and other key reference points from their own social world to understand the Christ child’s curious actions. He then shows how the figure of a young Jesus was later picked up and exploited in the context of medieval Jewish-Christian and Christian-Muslim encounters. Challenging many scholarly assumptions, Davis adds a crucial dimension to the story of how Christian history was created.

A Judgment for Solomon

Author : Michael Grossberg
Publisher : Cambridge University Press
Release Date : 1996-02-23
ISBN 10 : 0521557453
Pages : 316 pages
Rating : 4.2/5 (557 downloads)

Download A Judgment for Solomon in PDF Full Online Free by Michael Grossberg and published by Cambridge University Press. This book was released on 1996-02-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Judgment for Solomon tells the story of the d'Hauteville case, a controversial child custody battle fought in 1840. It uses the story of one couple's bitter fight over their son to explore some timebound and timeless features of American legal culture. In a narrative analysis, it recounts how marital woes led Ellen and Gonzalve d'Hauteville into what Alexis de Tocqueville called the 'shadow of the law'. Their multiple legal experiences culminated in an eagerly followed Philadelphia trial that sparked a national debate over the legal rights and duties of mothers and fathers, and husbands and wives. The story of the d'Hauteville case explains why popular trials become 'precedents of legal experience' - mediums for debates about highly contested social issues. It also demonstrates the ability of individual women and men to contribute to legal change by turning to the law to fight for what they want.

Third Person

Author : Pat Harrigan
Publisher : MIT Press
Release Date : 2017-03-03
ISBN 10 : 9780262533799
Pages : 493 pages
Rating : 4.3/5 (79 downloads)

Download Third Person in PDF Full Online Free by Pat Harrigan and published by MIT Press. This book was released on 2017-03-03 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative strategies for vast fictional worlds across a variety of media, from World of Warcraft to The Wire. The ever-expanding capacities of computing offer new narrative possibilities for virtual worlds. Yet vast narratives—featuring an ongoing and intricately developed storyline, many characters, and multiple settings—did not originate with, and are not limited to, Massively Multiplayer Online Games. Thomas Mann's Joseph and His Brothers, J. R. R. Tolkien's Lord of the Rings, Marvel's Spiderman, and the complex stories of such television shows as Dr. Who, The Sopranos, and Lost all present vast fictional worlds. Third Person explores strategies of vast narrative across a variety of media, including video games, television, literature, comic books, tabletop games, and digital art. The contributors—media and television scholars, novelists, comic creators, game designers, and others—investigate such issues as continuity, canonicity, interactivity, fan fiction, technological innovation, and cross-media phenomena. Chapters examine a range of topics, including storytelling in a multiplayer environment; narrative techniques for a 3,000,000-page novel; continuity (or the impossibility of it) in Doctor Who; managing multiple intertwined narratives in superhero comics; the spatial experience of the Final Fantasy role-playing games; World of Warcraft adventure texts created by designers and fans; and the serial storytelling of The Wire. Taken together, the multidisciplinary conversations in Third Person, along with Harrigan and Wardrip-Fruin's earlier collections First Person and Second Person, offer essential insights into how fictions are constructed and maintained in very different forms of media at the beginning of the twenty-first century.

Francophone Post-colonial Cultures

Author : Kamal Salhi
Publisher : Lexington Books
Release Date : 2003
ISBN 10 : 073910568X
Pages : 492 pages
Rating : 4.3/5 (15 downloads)

Download Francophone Post-colonial Cultures in PDF Full Online Free by Kamal Salhi and published by Lexington Books. This book was released on 2003 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized by region, boasting an international roster of contributors, and including summaries of selected creative and critical works and a guide to selected terms and figures, Salhi's volume is an ideal introduction to French studies beyond the canon.

A Kindly Scrutiny of Human Nature

Author : Richard J. Preston
Publisher : Wilfrid Laurier Univ. Press
Release Date : 2010-04-05
ISBN 10 : 9781554587681
Pages : 145 pages
Rating : 4.8/5 (689 downloads)

Download A Kindly Scrutiny of Human Nature in PDF Full Online Free by Richard J. Preston and published by Wilfrid Laurier Univ. Press. This book was released on 2010-04-05 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Kindly Scrutiny of Human Nature is a collection of essays honouring Richard (Dick) Slobodin, one of the great anthropologists of the Canadian North. A short biography is followed by essays describing his formative thinking about human nature and human identities, his humanizing force in his example of living a moral, intellectual life, his discernment of people’s ability to make informed choices and actions, his freedom from ideological fashions, his writings about the Mackenzie District Métis, his determination to take peoples experience seriously, not metaphorically, and his thinking about social organization and kinship. An unpublished paper about a 1930s caribou hunt in which he participated finishes the collection, giving Dick the last word.

Write Your Own Science Fiction Story

Author :
Publisher : Capstone
Release Date : 2006-01-01
ISBN 10 : 0756516439
Pages : 68 pages
Rating : 4.5/5 (516 downloads)

Download Write Your Own Science Fiction Story in PDF Full Online Free by and published by Capstone. This book was released on 2006-01-01 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what makes a story science fiction and describes how to craft believable characters, intense plots, and satisfying endings with examples from successful science fiction books.